LumiDrive
About product
An international company offers digital solutions for automating car rental businesses, from fleet and financial management to customer interaction. We completely redesigned the company’s website – its online business card for attracting clients.
3-4 people
2-3 weeks
What was the task
The client’s website was outdated: it had a complex nested structure, was not adapted for modern devices, and contained uninformative text. Our task was to update it and turn it into a sales tool, thereby increasing conversion rates on a limited budget.
Solution
We proposed a fast and budget-friendly solution — to develop a landing page based on a ready-made WordPress template, without involving additional developers.
What we did:
- Studied the local market, conducted a competitor analysis, and created a target audience profile.
- Developed a modern website structure that is intuitive for users and meets marketing goals.
- Wrote copy that clearly presents the product, its advantages, and its functionality.
- Created page prototypes using pre-made elements (blocks, buttons, components) for quick implementation.
- Designed custom-themed illustrations to stand out from the stock images on competitors’ websites.
- Built and launched the site using a website builder.
Results
The client received a modern website with a user-friendly and responsive interface — an effective tool for attracting clients and scaling the business. The conversion rate for leads increased by 35% within the first few months after launch. The project was completed quickly, with minimal costs and a small number of revisions.
Main functions
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