Stoloto Rapido

Web widget with a lottery ticket purchase function

About product

To launch a new “Fun” lottery the client came to the conclusion to create an individual dynamic landing page while our team implemented the technical part in the form of a JS widget.

Our solution allows Stoloto to connect a ready-made functionality for purchasing tickets and paying for them to any website. After that, the company’s marketing team can create landing pages without the help of the developers. It increases conversion to ticket purchases and raises returns on marketing investments.

3 people

TEAM

4 weeks

WORK DURATION

Achievements

Increased conversion and ROMI

What was the task

The client sells instant lotteries and often implements marketing activities to promote them. Previously, the marketing team created static information sites (landing pages), which led to the main Stoloto site, also known as an online lottery store. Such landing pages had a number of disadvantages:

– Lack of ticket purchasing function;

– Conversion to ticket purchases was low due to a transition to another website;

– Creating the site took the developers several weeks.

In other words, it was time-consuming, expensive and ineffective. The client faced a challenge: to increase the conversion rate of traffic driven from various channels and the ROMI metric.

Solution

Purchasing tickets is a technically complex action due to the complicated backend handled by the client’s development team. Spending their resources on landing page functionality every time is impractical. We took over this task by combining two parts: the backend and the purchase widget.

The widget with JavaScript code is configured to look like a landing page, it interacts with the backend part. So that, a user, who visits the landing page from the commercial, can buy the ticket right away without unnecessary transitions. The widget is fully functional in the mobile version as well.

The landing page itself is similar to the website inside of another website: the inner part is coherent with the rest of the elements to work seamlessly, user-friendly and achieve our client’s goal.

The project was completed in a short time period – 3-5 weeks.

We assembled an MVP with a technical base, which we already had: we reused the backend that we did for our previous Stoloto projects. By having the landing page design created on the client’s side, we managed to reduce production costs and increase the speed of our work.

We acted swiftly as a startup team, served as a general contractor and managed a number of executors: landing page subcontractor + Stoloto development team + our development team + operational team (devOps, accountable for code execution) + product owner. In order to make the ticket purchasing block we had to unite 5 teams.